Social Media: The New Face of Green Marketing Strategies

Posted: September 24, 2010 in Uncategorized
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The beginning of the 21st century has paved the way for the birth of green entrepreneurs who incorporate profits, people and the planet into their business plans. Green initiatives and sustainability are some of the main features embedded in the DNA of many new business ventures. Many green businesses are slowly incorporating the latest SEO trends in marketing their brands. Social media is considered as the “people’s media” and if you want to attract potential customers to your green business, you have to interact with them in more personal ways. Local SEO marketing strategy and social media are great ways for small and medium scaled green businesses to drive traffic into their websites. Here are a few tips on how you can efficiently optimize your green business website for local search options.

Optimizing Local Search

You may start this marketing campaign by getting your very own local business listing from popular sites such as Bing Local, Google Local and Yahoo Local. As soon as you have established your business listings, make sure you include your business address, contact number and associate your page with keyword-rich categories. Putting keywords in your business title and description will also help. Submit your green business name and information to web directions such as CitySearch, Yelp, BOTW Local, SuperPages, infoUSA and etc. Don’t forget to include your business address on every page as footer. This will help visitors locate you easily and it also tells search spiders about your brick-and-mortar location as well. Localize your keywords and title tags. If you have a green landscape company in New York, your title tag should be something like ‘Green Landscape & Designs, New York’. A stream of excellent reviews is also important for local search.

Capturing the Heart of Social Media

There are several ways for you to grow your green business through social media. Get a 2.0 compliant website. Change the theme of your site by adding a blog roll section. Regularly update your site with fresh and interesting content that users can read, comprehend and leave a comment or feedback. Create your very own green business Facebook page. Making your own Facebook page could create wonders and may potentially bring all your clients together in one umbrella. You may also tweet your way to your targeted audience. Twitter allows you to send interesting messages and short urls that would link to your homepage. You may try other social networking sites such as MySpace, Youtube, Tumbler and etc.

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