7 Brilliant Ways for a Credible Online Presence

Posted: November 22, 2011 in Online Marketing

Are you looking to build a customer base, grow your brand and increase profits? Creating a reputable online presence is a great way to enhance revenue and promote branding. If your business cannot be found on the web or offers an unprofessional appeal, then you could be losing clients and ruining your reputation even before you know it. Here are seven easy ways for you to develop a credible online presence for your organization.

Ensure you have a professionally designed company website.

Running a business is expensive- and because of this, a lot of business owners are always looking to cut cost on their expenses. However, when it comes to branding, web development and web design are two crucial aspects that you may not want to skimp on. Invest in an attractive, professional looking and user friendly design. Use a credible business website builder to help you establish a good online presence for your company.

Give users a reason to trust your business.

If your site is missing all the basics, such as a telephone number or a business address, then you may be arousing suspicion among them. Do not leave potential customers the impression that you don’t want to stand behind your products or don’t want to deal with customer support issues. Always include your business name, address, contact number and email address on the site.

Always include company logos.

Are you currently working with other brands? Make sure you prominently feature their logos on their site. This will show prospects and existing customers that you are running a credible organization.

Include client testimonials on your site.

Whether it is in video or written form, testimonials play a crucial role in developing a reputable online presence. But it is easy to spot fakes, so don’t let your employees write wonderful and flashy reviews about your company.

Feature your staff members. Whether it will be staff photos, a company photo, or bios, showing off your employee credentials help establish trust among online users.

Maintain a good online reputation.

How often do you search your company on Google? If you haven’t done this in the past, then it is high time that you should be making this a habit. Whether clients are responding positively or negatively to your company, this is an opportunity for you to interact with them. If someone had a bad experience with your business, get in touch with him and find out a remedy to the issue.

Leverage the power of social media for your business.

Social media is a growing trend that business owners shouldn’t afford to miss. Create a business profile in Twitter, Facebook and other popular social media sites. Make sure you interact with your followers, post relevant content, media and engage your customers to your brand.

So, what is your overall online presence saying about you?


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