7 Deadly Sins of Search Engine Marketing

Posted: December 19, 2011 in Online Marketing

“Should we all confess our sins to one another, we would all laugh at one another for the lack of originality”—Kahlil Gibran.

The wise words of this famous Lebanese-American poet indeed hold true in marketing. The most expensive marketing mistakes are surprisingly the most common ones. Here are the seven deadly sins of search engine marketing and why every marketer should avoid them.

  • Sloth. Never be slothful about crafting content. One of the most important aspects of inbound marketing is to regularly posts fresh and valuable content that is helpful to prospects, clients and community. You need compelling content that will attract people to your business.
  • Gluttony. Do not be gluttonous and avoid stuffing content with company information or products. Try to focus on helping customers, solving their issues, and answering their queries. Do not jam content with your product pitches down to their throats.
  • Lust. Never lust for short term results. It does take awhile for you to establish a successful business blog. Focus on creating high quality content rather than being a mechanical online publishing machine. Short term results may harm long term gains.
  • Wrath. Make sure you don’t reply to your nay sayers with anger and wrath! It can be pretty easy to get rid of bad comments on your site or blog, but transparency is the ultimate key. Try to cultivate constructive criticism so that both parties can learn from different points of view.
  • Greed. Try not to be greedy for people’s attention. Do not interrupt their daily lives by calling them or doing other outbound marketing strategies that will turn them off. Search engine marketing is all about attracting people to your site with the use of keyword rich, significant and optimized web content.
  • Pride. Too much pride definitely drags you down. Take the risk! Social media and blogging are not works of art. They are all about sharing videos, raw information and communicating to the people. Oftentimes, people get too proud of themselves that they linger too much perfecting their creative.
  • Envy. Never duplicate your competition out of envy. Carefully watch your competitors but don’t copy them. Search engine marketing is like playing the same soccer field as your competitors who are using age old marketing strategies.

So, are you guilty of any of the above sins? Start correcting your mistakes on a regular basis and improve your online marketing efforts today!


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