How to Self Publish a Book

Posted: May 28, 2012 in Growing your Business

Are you thinking about self-publishing your literary masterpiece? Here are a few things that you should consider before going for an indie route.

Creative control

Do you have a designer for your book cover and interior pages? You may want to consider the services of a professional graphic artist to do the design part. One of the challenging aspects in self publishing a book is that it may take a few tries for you to format the book. There are some authors who tend to skimp on paper or bound the book with a narrow spine, making it appear like a pamphlet.

Extra-long hours

A lot of independent authors do not have a vivid idea of how much time goes into writing and publishing a book. Expect long hours of book formatting, searching for editors, marketing your book, marketing your publication and other tasks.

Professional expense

Hiring the services of a professional editor is perhaps one of the best investments that you can make. It is important that you provide a copy that is error-free. If you are writing a business book, work closely with an editor that has a good experience with non-fiction or self-help publications.

Author rights

Do you have all rights? Are you able to end agreements anytime without penalties? While all rights remain with the owner, the ISBM number may still be carried by other companies. Read every contract carefully. You may also consider getting your very own ISBN from a seller for a few hundred dollars.

Author royalties

If you self-publish a book, you will probably earn more royalty. Many self-publishing services keeps a share of the total sales proceeds to offset printing costs.

Retail prices

Do you determine the cover price or the vendor? The cover price is an important starting point in determining profits and royalties. An average self-published book sells around 100 to 150 copies. An independent best seller is a midlist commercial book.

Distribution methods

Which distribution channels does the firm guarantee? With the help of Amazon and Barnes & Noble, you usually get global distribution. Without a sales team that will market your book, consumers will never know about your little literary masterpiece. This is one of the most common disappointments among independent authors, who think that wholesome distribution means visibility in bookstores.

Marketing support

A popular mistake that authors make is publishing a book and wishing that it sells by itself. You need to be a relentless self-promoter in order to get those books selling. This includes Google Adwords, Facebook Ads, Twitter marketing, AuthorBuzz and so much more. Connect with bloggers and prepare pitches. You can also read self-publishing service reviews and find out which companies offer bundled marketing packages for authors.


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