Affordable Online Marketing Strategies for Small Businesses

Posted: August 28, 2012 in Growing your Business

In today’s economy, you need all the help you can get for your business to be noticed and recognized by consumers amid all the competition. Effective marketing is key, but which approach should your small business take? Perhaps the initial idea that conjures into your mind is to send out emails or hire a specialist. While these are pretty fine ideas, the latter can be a bit pricey. And besides, there are many things that you can do that are affordable or free. Get creative! Use the Internet and other resources to determine which one rises above the rest.

Improve community visibility.

Join local groups or organizations that offer networking opportunities, or you can always start your own. Volunteer for a big charity. You would be surprised at the marketing support these activities can bring to your business.

Post free classifieds.

Find free classifieds online that lets you post your products and services at no cost. There are plenty of web directory listings these days that offer free services to small businesses. There are directories who charge minimal fee to help you boosts website traffic and attract more visitors to your site.

Reward current customers.

Offer small incentives to some of your loyal customers. Inform them via phone or email, and direct them to the page on your website where the promotion or offer appears.

Write blogs for other sites.

Blog owners are always looking for fresh, new content for their websites. Partner with industry related blogs and send them press releases, blogs, and other interesting content. Don’t forget to include a short bio that promotes your company.

Offer noncompeting businesses link exchange options.

A link exchange is more like a bulletin board in your business that holds your client’s business cards. The more links your business has from other sites, the better you’ll rank in Google, and the greater number of users may visit your site.

Get active online.

Encourage your employees to do the same. Don’t just spam forums, discussions, and other social networking sites, but make sure you include signature lines that include links to your business site. Establish social networking rules in the office about social media and other networking sites. Strive to be helpful and positive to them at all times.




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