How to Get More Mileage from your Press Release

Posted: October 22, 2012 in Growing your Business, Online Marketing
Tags: , , , ,

According to studies, only 14% of the press releases posted on wire services are being optimized for search. The same study also revealed that press releases with video clips and images get shared three times more than text releases. A lot of online marketers are missing out on opportunities to get their news shared and viewed on the Internet. Here are easy way son how you can share your news to a wider audience.

Draft a release with search in mind.

Having a clear, compelling, and interesting story is no longer, you need to write a press release in a way that people can easily find your company online. Reporters are now using search engines like Google and Bing to search for story ideas and sources. You can begin by making a list of phrases and keywords that are relevant to your organization. Cross-check these items by using Google Keyword Tool to determine how much volume and competition are brought by these keywords. As soon as you have decided on a set of keywords, make sure you place them in the headlines, sub headlines, and throughout the body.

Place search-optimized images on your release.

Include images on your release that can make a huge difference in coverage. Use images that truly define the news that you are trying to share. Make sure you optimize these images by tagging them with your keywords. You can also include the news’ headline in the name and tags of the photo. If you are releasing a new product, don’t just include a photo of the product, but make sure you show customers using it.

Boost PR release with engagement.

Data from Crowd Factory and PR Newswire have revealed that adding a picture to your press release increases customer engagement by 14 percent. But this number actually doubles when you add a video to it. Video clips dramatically increases interactions, impressions, and PR syndications. When making videos, make sure you focus on the news itself and avoid advertising yourself on the clip. Simply putting a link in the video will not do the trick. Make sure you have the video embedded in the release itself.

And don’t forget to release your news to the best distribution site on the web. Check out press release reviews and make sure you find a company that is worth your time and money.

 

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